A realistic percentage of reach for cold calling? Build & Balance guest Richard Blank Costa Rica's Call Center

For that. Um, I recall a past client telling me that they'd only reach live people about three or 4% of the time when calling all day long. What do you think is a realistic percentage of reach for cold calling?

If all they're doing is speaking to these people like four times out of a hundred phone calls, it's really an Oasis in a desert.

My opinion is why don't you hang out for a while instead of doing an average five minute phone call, why don't you stretch it to 15 minutes? Cuz you're probably a little cold and you need to warm up and somebody's there. These are two ships passing in the night we take advantage of that. If you need to throw your list in a predictive dollars, you can speak to at least three more people, but.

That's not the point. The point is if you're doing these phone calls, I think you should slow down a little bit more and just take advantage of that. More people are doing omnichannel non-voice support. As you were mentioning, filling out forms, doing check. One of my clients has the same challenge.

They're getting the 4%. So instead of doing 150 phone calls a day, they reduced it to about one 15. So as I mentioned before, they can find out a recent promotion or some sort of company culture. So when they're leaving their voicemail or they're sending that email template, it's really custom made and I've seen that yes.

Phone call, area contact conversion ratio dropped a little. But then here's your advantage? Let's say you make another phone call back to these people. You're mentioning cold emails, not anymore. Michael. Now it's a warm email. because I've sent it. I could be following up on it, even if they haven't read it, but I might ask and I'm sure you like something from the email to at least try to anchor in there, but you could be doing a second, third or fourth touch approach to a client.

Realize this is their pro. But I do believe by doing a little bit of due diligence research and seeing the one thing that the person loves the most and just mentioning it with them. It will give you a lot more mileage when you're speaking with the people. Yeah. I,

I, uh, think that's really smart, Richard.

Build and Balance Show has accepted Richard's invitation to join the audience for a solid discussion regarding taking a chance by moving abroad and starting a company from scratch in Costa Rica. Michael Neuendorff discusses with Richard advanced telemarketing strategy, conflict management, interpersonal soft skills, customer support, rhetoric, gamification, employee motivation and phonetic micro expression reading.

Build and Balance is dedicated to serving salespeople with 0 - 5 years of experience; and anyone who wants to improve their public speaking skills. Michael Neuendorff been in sales and marketing for more than 20 years and know what it's like to start out in sales. Michael has 25+ years of sales and marketing experience; extensive team building and leadership experience; teaching, training and mentoring experience and a proven ability to think creatively and listen deeply. Michael was a marketing director at Oracle Corporation, and an assistant manager of direct marketing at Softbank Forums. Michael has also been a top inside sales manager and a private English instructor in Tokyo.

Richard’s journey in the call center space is filled with twists and turns. When he was 27 years old, he relocated to Costa Rica to train employees for one of the larger call centers in San Jose. With a mix of motivational public speaking style backed by tactful and appropriate rhetoric, Richard shared his knowledge and trained over 10 000 bilingual telemarketers. Richard Blank has the largest collection of restored American Pinball machines and antique Rockola Jukeboxes in Central America making gamification a strong part of CCC culture.Richard Blank is the Chief Executive Officer for Costa Rica’s Call Center since 2008.

Mr. Richard Blank holds a bachelors degree in Communication and Spanish from the University of