Beverly Crandon's Posts - OpenCoffee Club2024-03-28T19:45:38ZBeverly Crandonhttp://opencoffee.ning.com/profile/aditionhttp://storage.ning.com/topology/rest/1.0/file/get/2517929371?profile=RESIZE_48X48&width=48&height=48&crop=1%3A1http://opencoffee.ning.com/profiles/blog/feed?user=adition&xn_auth=noI am officially a PIN UPtag:opencoffee.ning.com,2007-09-22:609012:BlogPost:204252007-09-22T21:47:13.000ZBeverly Crandonhttp://opencoffee.ning.com/profile/adition
Don't wait for me to tell you about it, read the <a href="http://geekillustrated.com/article.htm?articleid=1326">article</a>.<br/><br/><br/>
Don't wait for me to tell you about it, read the <a href="http://geekillustrated.com/article.htm?articleid=1326">article</a>.<br/><br/><br/>Bravo Yahoo!tag:opencoffee.ning.com,2007-05-03:609012:BlogPost:54422007-05-03T04:00:00.000ZBeverly Crandonhttp://opencoffee.ning.com/profile/adition
<p style="text-align: left;"><img alt="" height="202" src="http://storage.ning.com/topology/rest/1.0/file/get/2539631375?profile=original=?width=300" width="206"></img></p>
Very refreshing to see ‘technologists’ get it!<p class="MsoNormal"></p>
<p class="MsoNormal">I am referring to Yahoo’s latest marketing campaign for <a href="http://better.yahoo.com/answers/" target="_blank">Yahoo! Answers</a>. <b>Bridging the Internet to real life -</b> that for me surmises Yahoo’s <a href="http://better.yahoo.com/answers/" target="_blank">“Be a Better…”</a> campaign.…</p>
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<p style="text-align: left;"><img src="http://storage.ning.com/topology/rest/1.0/file/get/2539631375?profile=original=?width=300" alt="" height="202" width="206"/></p>
Very refreshing to see ‘technologists’ get it!<p class="MsoNormal"> </p>
<p class="MsoNormal">I am referring to Yahoo’s latest marketing campaign for <a href="http://better.yahoo.com/answers/" target="_blank">Yahoo! Answers</a>. <b>Bridging the Internet to real life -</b> that for me surmises Yahoo’s <a href="http://better.yahoo.com/answers/" target="_blank">“Be a Better…”</a> campaign.</p>
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<p class="MsoNormal">I know in the past we have been pinned to pick sides in the Google vs. Yahoo wrangle, but I feel that credit should be
given where credit is due. All too often, we see aficionados in the technical world forget whom they are making the technology for. They forget who the audience is. Let<br />
me tell you something, the mass populous is not the coder, the<br />
programmer, SEO chief, the developer, nor are they all the ‘online<br />
engineer’ as some like to call it. They are layman’s who<br />
have adopted technology and the internet to build upon the conveniences<br />
related to their lifestyle, occupation, likes, hobbies, and watched<br />
trends. Therefore, if this is the profile, it only makes<br />
remedial sense that companies communicate accordingly, so everyone<br />
recognizes that the advertised product is inclusive and can be adopted<br />
by him or her, easily.</p>
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<p class="MsoNormal">With Yahoo’s <a href="http://better.yahoo.com/answers/" target="_blank">“Be a Better…”</a>campaign, they have cleverly created interactive media online and very catchy print, television and film ads to promote their <a href="http://better.yahoo.com/answers/" target="_blank">Yahoo! Answers</a> product, as something of value to everyone. To give you an example of this cleaver weave to reality, one of Yahoo’s TV commercials is coined “Be a Better Explorer”. It shows two friends out for a hike in the woods. The activities that follow show their inspecting a flower using a static
guidebook and nearly being attacked by the man-eating bloom. Then<br />
the hike is portrayed again, but this time the hikers are using Yahoo!<br />
Answers and encounter a safer and more enjoyable hike. A similar scope was used for their “Be a Better Handyman” commercial.</p>
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<p class="MsoNormal">After reviewing the commercials, all I could say was ‘brilliant’. <a href="http://www.yahoo.com/" target="_blank">Yahoo</a> has taken their immense product and shown how it could be so many
things to so many people, yet still personalizing it to the common<br />
individual.</p>
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<p class="MsoNormal">Some may say this Yahoo product is very similar to that of <a href="http://www.ask.com/" target="_blank">Ask.com</a>, but when the two are analyzed, you see that Ask represents an aggregate
serve of related links and topics, where as Yahoo! Answers provides<br />
solutions taken from a peer-to-peer approach. The Yahoo product is more similar to <a href="http://www.linkedin.com/" target="_blank">LinkedIn</a> and their relatively newly added ‘Answers’ section of their site. LinkedIn’s challenge however, has been its lack of emphasis on guiding the viral marketing many depend on for growth. The LI buzz seems to be diminishing quickly, as other social networks become adoptable to a larger demographic. The only way LinkedIn could potentially win the <i>answer game</i> is to play on their quality of responses in comparison to Yahoo! Answers. With<br />
such a large and varying community on Yahoo, the answers received may<br />
need to be weeded to find the best suit, where as with LinkedIn and the<br />
pool that congregate there, you would be more likely to find<br />
appropriate sources much faster.</p>
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<p class="MsoNormal">Nonetheless, the styling and base of this campaign, keeps Yahoo in the position as one of the leaders in reaching
their mass public, with an appropriate, pointed but yet entertaining<br />
message</p>
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<p class="MsoNormal">Bravo Yahoo, for speaking directly to the people!</p>